In my final post, I will be critically evaluating the course
in which I wrote these blogs. This includes
Using
key concepts to make business decisions and evaluate outcomes is a large part
of marketing. In my “What Can Adidas Do for the NHL” blog, I mentioned the evaluation
for a possibility of increasing profit for Adidas and the league. By choosing
Adidas as the new manufacturer for the NHL jersey line, it can increase
interest and possibly profit for both partners. Adidas had to look at their new
target market and opportunities within the new market. It is too early for them
to evaluate their outcomes for their new deal with the NHL, except to note
their success in making the jerseys for the World Cup of Hockey. A lot of
hockey fans were excited by the new and improved looks that players wore in
during this exciting event.
Within the
course, I explored ethical issues confronting marketing managers, and
recognized legal and ethical responsibilities of marketing managers. My first
ad was a poster by Granger pipe tobacco. Granger used a professional hockey
player to promote an opinion leader strategy. In the 1950’s, tobacco was not an
ethical issue because most people were still very accustomed to smoking it.
Also during this time, studies were beginning to expose the negative impacts of
tobacco for user and consumers. Now, promoting tobacco for a professional
athlete would be illegal and unethical of that professional athlete. They are
seen as role models and opinion leaders, so they will be more at fault than the
company for agreeing to promote the product.
During the
semester, my group and I worked on a Marketing for a Cause project. We used our
marketing experience and work with financial information and ratios to create
an effective event and campaign. In our event, we sought out Saint Michael’s
students as our target market and strategically sold baked goods to consumers
on campus. Using our knowledge of consumer behavior, we chose to focus our efforts
on making autumn treats, in order for consumers to be in the state of mind to
purchase our products. Using financial information, we planned out our event in
order to make a profit, which we donated to Hope Happens Here. This is an
organization, which raises money and awareness of mental health issues,
primarily for student-athletes. We were proud to have helped raise money and
awareness for this great cause. Individually, my research on marketing news
and application of the terms for these blogs were a way to prove my
understanding of the material.
Working
with Hope Happens Here was a great honor for my teammates and me within this
project. It was definitely the most rewarding and fulfilling experience in the
course. TED talks and ad presentations helped my classmates and me feel more comfortable
speaking in formal attire and in front of groups. The marketing news and class
discussions were useful in their application of the marketing terms that we learned
from the textbook.
Thanks for
tuning in and following along throughout my studying and application of my
marketing education!
